Brand You: The Leader

Align Yourself: Don’t pretend to be something that you are not. Who you are at the office is who you are with the Whole Food’s cashier or your Abby the cat. Demand of yourself congruence between your self-image and your public image. Never fake it and be committed to living the passionate life you were born to fulfill.

Be Truthful: Have a good sense of who you are and what you stand for. Never cheat, lie, sneak, cover up, or steal. Sounds like a no brainer, right? Not really…just Google “Bad CEOs”

Share Data: Share your vision, goals, and metrics…successes and failures including financial reports. The more your team knows, the better decisions they will make for the company.

Open Meetings: Avoid linear meetings where you are informing or persuading only. Foster a work environment where communication is more of a negotiation where both receiver and sender are willing to create harmony and inspire change.

Tea with T is an informal gathering between Ms. Knox and her team. Attendance is optional, coffee and tea (from Campus Blend, of course) are provided, and team members can ask her anything about anything.