Editor at Large of the Chronicle of Higher Education, Jeffrey Selingo, suggests in his recent article, “Colleges Must Prepare for a Buyer’s Market,” several questions that parents and potential students should (will?) be asking when shopping for college, from…”What is the return on investment?” to “How tech-savvy is the institution?” Because of the endless number of substitutes…

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Align Yourself: Don’t pretend to be something that you are not. Who you are at the office is who you are with the Whole Food’s cashier or your Abby the cat. Demand of yourself congruence between your self-image and your public image. Never fake it and be committed to living the passionate life you were…

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Clear and agreed-upon core values provide guidelines for decision-making, conflict resolution, team engagement, and individual behavior. The origin of our values resonates with the personal values of every single team member and they support the over-arching purpose (mission) of the company Have you ever thought about working for our company or doing business with us? …

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Brand loyalty is the level of faithfulness to which a consumer continuously buys the same brand within a product category. During my grocery shopping trip this week, I realized there are products that I am passionately attached to…Quaker Oats, Jiffy Peanut Butter, Horizon Milk among others. I will not purchase Great Value milk but I…

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Life is short. How many times have we heard this? Or the story of the guy on his deathbed. What does he say? “I wish I could have spent one more day at the office?” Of course not! He thinks about the family he could have taken better care of or spent more quality time…

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I often get asked about what it’s like to be a CEO. I have to admit that I am not very good at responding….for I have a lot of mixed feelings as it pertains to the actual title and understood expectations. Technically; I didn’t really apply for this job nor did I even qualify. I…

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